ELAARIS
ELAARIS

Instagram creators for AI & tech brands

Creators hit the view target. Or you pay nothing.

Every Elaaris creator gets a view target set from their own recent reels. If the reel doesn't cross it within 12 days, you don't pay. 120+ Instagram creators, built for AI and tech brands.

Book a Call →See how targets are set

$0 upfront · Verified with Instagram Insights ·12-daydelivery window

0+creators in the roster
₹0paid upfront
0 daysto hit the target
0 reelsbehind every target

Other influencer marketing agencies

Most influencer deals make
you pay before you know.

01

You pay upfront.

The fee goes out before a single view comes in.

02

Followers don't predict views.

A big follower count says nothing about how today's reel will perform.

03

Nobody owns the miss.

The reel flops, the creator's paid, the agency's paid, and you're left explaining the numbers.

The 11-Reel Rule

Every target comes from the creator's own numbers.

We don't price creators on followers or rate cards. We price them on what their reels actually do.

Scroll right

Skipped: still collecting views
The sample: next 11 reels
▷41K
▷118K
▷182K
▷240K
▷195K
▷610K
▷200KMedian
▷176K
▷221K
▷168K
▷205K
▷190K
▷214K

The outlier is collected by using Median of these 11 reels.

Median 200,000−20%=Target 160,000

Why (-) 20%?

Because sponsored reels often run a little below a creator's usual content. The buffer keeps the target realistic, and every view above it is free extra reach for you.

  1. 1Skip the latest 2 reels.
  2. 2Take the next 11.
  3. 3Find the median, not the viral outlier.
  4. 4Subtract 20%. That’s the target.

Worked example

One creator. One target. One rule.

Median across 11 reels200,000

Less 20%-40,000

View target160,000

Crosses 160K within 12 days

You pay.

Stays under 160K

You pay ₹0.

Every view above the target is yours at no extra cost.

What your tracker looks like on day 12.

CreatorNicheMedianTargetDay-12 viewsStatus
Creator AAI tools200K160K214K✓ Hit · Pay
Creator BProductivity112K90K131K✓ Hit · Pay
Creator CCoding & dev85K68K52K× Missed · ₹0

Illustrative. Status updates from Instagram Insights screenshots.

How it works

From brief to verified
views in four steps.

01

Brief

Tell us what you're launching, who it's for, and your budget.

02

Match

We shortlist creators from our AI and tech roster. You see each creator's target and approve the list.

03

Publish

Creators make and post the reel in their own voice, for their own audience.

04

Pay on delivery

Once a reel crosses its target, we share the Instagram Insights screenshot. You pay only for the creators who hit.

Why Elaaris

The old way vs the Elaaris way.

Typical influencer deal

When you pay✗ Upfront

How creators are priced✗ Followers and rate cards

If a reel underperforms✗ You still pay

Proof of delivery✗ An agency report

Who the creators know✗ Every category

Elaaris

When you payAfter the target is hit

How creators are pricedMedian views of 11 reels

If a reel underperformsYou pay nothing

Proof of deliveryInstagram Insights screenshots

Who the creators knowAI and tech audiences only

The roster

120+ creators who talk tech.

Every creator is vetted, onboarded and priced on performance before you ever see them.

AI toolsProductivityCoding & devGadgets & consumer techStartups & businessCareer & upskilling
and 100 more... →

From the founders

Why we only
charge on delivery.

We spent years watching brands pay creators upfront and hope. Sometimes the reel landed. Often it didn’t, and the brand paid anyway.

So we built Elaaris the other way round. Every creator’s target comes from their own recent reels. If the reel doesn’t get there in twelve days, we don’t get paid either. It keeps us honest about which creators we put in front of you.

AnkitMehul— Ankit & Mehul, Cofounders, Elaaris

Book a call

See whether Elaaris fits your next launch.

In 20 minutes, we’ll talk through your audience, campaign goal and the creator targets that make sense for your budget.

  • 01No pitch deck required
  • 02Get practical creator guidance
  • 03No obligation to proceed

FAQ

Clear terms. No surprises.

Quick answers before you book your first campaign.

What if a creator misses the target?+

You pay nothing for that creator. No partial fee, no make-good negotiation.

Why the median, not the average?+

One viral reel can double a creator's average. The median is the middle value of the 11 reels, so it reflects what that creator typically gets.

Why skip the latest 2 reels?+

They're still collecting views. Counting them would understate the creator and set an unfair target.

Why 20% below the median?+

Sponsored reels often run a little below a creator's usual content. The buffer keeps the target realistic, and every view above it is free extra reach for you.

How are views verified?+

The creator shares Instagram Insights screenshots for the reel, so you see the numbers straight from Instagram.

Why 12 days?+

Most reels collect the bulk of their views in the first few days. Twelve days is fair to you and to the creator.

Do I approve the creators?+

Yes. You see every creator and their target before anything is booked.

Who is Elaaris for?+

AI and tech brands: AI tools, SaaS and dev tools, consumer tech, productivity apps and tech startups.